The NSCA Town Hall provides real-world insights from industry leaders and fellow business owners to help you thrive in a changing business and technology landscape. Dive into essential topics like AI disruption, cybersecurity, and leadership resilience, and discover strategies to navigate challenges and seize opportunities. With a unique format centered on peer-to-peer discussions, don't miss this chance to connect with colleagues ahead of InfoComm 2026 and position your business for success. 

2:00 PM            Welcome

2:10 PM           Framing the Future: Top Challenges and Keys to Success for Integration Companies

On the day before integrators step onto the InfoComm 2026 show floor, this opening keynote frames the market context and strategic realities facing today’s integration firms. The demand for connected, intelligent, and secure technology solutions continues to accelerate across every vertical market—placing integrators in a tremendous position of opportunity.

Yet, growth is tempered by real-world challenges: evolving customer expectations, AI-driven disruption, cybersecurity readiness, workforce shortages, and new legislative and regulatory pressures.

Join NSCA Executive Director Tom LeBlanc and a panel of industry leaders from the NSCA community as they break down what’s shaping the industry’s next chapter—and outline the key areas integrators should focus on as they explore new products, partnerships, and business models during InfoComm 2026.

3:00 PM            Break

3:15 PM            Town Hall Discussions

Technology, AI, and Cyber Readiness: Are You Prepared?

Explore how emerging technologies—especially AI and connected solutions—are reshaping integration businesses and client expectations. Discuss how to balance innovation with responsibility, manage cybersecurity risk, and elevate your technical posture to win and retain customers’ trust.

Evolving Your Business: Talent, Leadership, and Resilience

How can integrators evolve faster than the challenges around them? This session explores strategies for talent development, leadership succession, and business assessment. Attendees will discuss how to identify operational gaps, align with new skill requirements, and stay ahead of licensing, regulatory, and legislative changes that impact profitability and growth.

Rethinking Sales and Storytelling: Staying Relevant in a Changing Market

The integrator’s value proposition is shifting. How do you communicate your company’s unique expertise as customer needs evolve? In this discussion, sales and marketing leaders will explore how to align messaging with clients’ business outcomes, refresh sales strategies, and differentiate your brand in a crowded, rapidly changing marketplace.

3:15 PM            Town Hall Topic #1

3:35 PM            Town Hall Topic #2

3:55 PM            Town Hall Topic #3

4:15 PM            Discussion Wrap Up and Closing Remarks

4:30 PM            Program Concludes